Make Money Through Google Adsense - Part 1

Google Adsense - Since the late 90s a lot of questions were being generated about decent revenue models for websites which were able to generate traffic through their advertising or great content. So, while quite a few websites were able to gather the eyeballs which proved the strength in their concept, very often many of these websites were not able to monetize the traffic in a meaningful way.

The primary reason for this was the inability for many small publishers to find the advertising that could help them generate revenue. Many found it tough to talk to Media Planners who were buying advertising space on the websites. The vagueness of advertising models also made the going extremely tough. Since the most common approach was for publishers to charge by 1000 impressions of the ad, often advertisers were not sure about the authenticity of the impressions and hence advertisers were not always willing to work with the smaller publishers. If publishers did land on a contract, both the advertiser as well as the publisher were never really sure about the effectiveness of the advertising because all that was measured were impressions.In the middle of all this chaos Google launched its Adsense Campaign.

Google already had a very profitable Pay Per Click Advertising Model called Google Adwords which displayed ads as Sponsored Links next to actual Search Results. Through Google Adsense, Google expanded its network. It allowed smaller publishers to subscribe for this and earn through Google Ads displayed on their websites, and at the same time increased the channels and total adspace area available online for the advertisers, creating a strong win win.