Sunday, March 25, 2007

How does Google Adsense work - Part 2

Let us assume you have a website about anything that generates some traffic (obviously the more traffic the better). All you would need to do is to sign up for Google Adsense by clicking on any of the banners above. Google takes a look at your website and accepts the application. Once this is done, you login to your account, and Google gives you small bits of code that you need to cut and paste on to your website. Once this page is uploaded, Google displays ads within these Google Adsense blocks on your pages. Google also makes sure that these ads are relevant to the content of the page where you have placed the ads. Now, every time people visiting your website click on any of the ads displayed in these Google Adsense blocks, Google earns on a per click model from the advertiser. Google shares a Percentage (%) of their earnings with you for every click and you will be able to login and see your earnings accumulate over time.As a publisher, you dont need to worry about advertisers and ad rates. You dont have to worry about the content of the ads (Google monitors those). You dont even have to worry about your competitors ads appearing on your pages, you can block ads from those domains. Finally, as competitions heats up and advertisers start bidding more and more for each click, you get to earn more from the same traffic.

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